[BC] SB40, commercials....whole game

[Mike McCarthy]

The one United commercial I saw was from a new generation of animated 
commercials it seems. I thought it was a local market spot and not a 
national spot.  So I didn't suggest it.  And yes, I too would be a bit 
surprised if UAL paid the big bucks for a national spot at halftime.

Regardless, this run of UAL animated spots has been and continues to be 
well done.

MM

At 07:12 PM 2/7/2006 -0700, Kent Winrich, K9EZ wrote
>Mike McCarthy wrote:
>
>>There are only a handful of companies who can afford to spend $5M to 
>>produce and air a SB spot. I saw no car commercials other than the rather 
>>bland Escalade commerical from GM (twice) and only Anhieser/Busch beer 
>>and Pepsi soft drink spots.  Seems to me the NFL's exclusive advertising 
>>deals are doing more harm than good to the carrying network.  I'm sure 
>>Toyota, Ford and Chrysler/MB would have loved to get into the game. But 
>>without the huge payout required for the rest of the deal, they said no.
>
>
>But yet United Way was able to afford this????
>
>
>
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