[BC] SB40, commercials....whole game

[Paul Smith W4KNX]

The latest United animated spot is as good as the rest of them.  I like the
woman in the conference room calling with a proposal to a room full of Owls,
buzzard, snake, shark, etc.  Then she goes there and wins them over, but the
final scene where a frog sits next to her on the way home was really cute.
I also like the one where the business man cuts a rose and ends his day
visiting his mother.

Paul Smith
Sarasota, FL

-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net]On Behalf Of Mike McCarthy
Sent: Wednesday, February 08, 2006 8:46 AM
To: Broadcasters' Mailing List
Subject: Re: [BC] SB40, commercials....whole game


The one United commercial I saw was from a new generation of animated
commercials it seems. I thought it was a local market spot and not a
national spot.  So I didn't suggest it.  And yes, I too would be a bit
surprised if UAL paid the big bucks for a national spot at halftime.

Regardless, this run of UAL animated spots has been and continues to be
well done.

MM

At 07:12 PM 2/7/2006 -0700, Kent Winrich, K9EZ wrote
>Mike McCarthy wrote:
>
>>There are only a handful of companies who can afford to spend $5M to
>>produce and air a SB spot. I saw no car commercials other than the rather
>>bland Escalade commerical from GM (twice) and only Anhieser/Busch beer
>>and Pepsi soft drink spots.  Seems to me the NFL's exclusive advertising
>>deals are doing more harm than good to the carrying network.  I'm sure
>>Toyota, Ford and Chrysler/MB would have loved to get into the game. But
>>without the huge payout required for the rest of the deal, they said no.
>
>
>But yet United Way was able to afford this????
>
>
>
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