[BC] An interesting study on TSL
WFIFeng@aol.com
WFIFeng
Fri Feb 10 20:14:26 CST 2006
From www.insideradio.com...
*/News Update/* - Friday, February 10, 2006
*Radio's Time Spent Listening shows just a "minor drop" over the last
three years.*
A large-scale study of the top 12 markets from Research Director Inc.
shows that total week listening averages 19 hours and 55 minutes - what
Charlie Sislen calls "a minor drop" of 3.4% given the appearance of
iPods and satellite radio. TSL is mostly down where you'd expect - in
younger demos. For both 25-54s and 36-64s it's at 21 hours a week.
Willie...
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