[BC] An interesting study on TSL
Mike McCarthy
Towers
Fri Feb 10 22:04:44 CST 2006
Considering that both have only been widely available for 3 three years,
I'd say that's the early adopter curve. Not a very good trend.
MM
At 09:13 PM 2/10/2006 -0500, WFIFeng at aol.com wrote
> From www.insideradio.com...
>
>*/News Update/* - Friday, February 10, 2006
>
>*Radio's Time Spent Listening shows just a "minor drop" over the last
>three years.*
>A large-scale study of the top 12 markets from Research Director Inc.
>shows that total week listening averages 19 hours and 55 minutes - what
>Charlie Sislen calls "a minor drop" of 3.4% given the appearance of
>iPods and satellite radio. TSL is mostly down where you'd expect - in
>younger demos. For both 25-54s and 36-64s it's at 21 hours a week.
>
>Willie...
>
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