[BC] An interesting study on TSL

[nakayle@gmail.com]

 Yes, besides being the demographic advertisers want, it's the young who
lead the way.   Reminds me of what happen with FM back in the early 1970s-
up to then most FMers programmed to older audiences but they found those
that played rock were doing much better so soon almost all dumped their
'mature' music and went after the younger crowd.  So what do you have
today?  Hardly anyone under 50 listens to AM.

-Nat

On 2/10/06, Mike McCarthy <Towers at mre.com> wrote:
>
> Considering that both have only been widely available for 3 three years,
> I'd say that's the early adopter curve.  Not a very good trend.
>
> MM
>
> At 09:13 PM 2/10/2006 -0500, WFIFeng at aol.com wrote
> >  From www.insideradio.com...
> >
> >*/News Update/* - Friday, February 10, 2006
> >
> >*Radio's Time Spent Listening shows just a "minor drop" over the last
> >three years.*
> >A large-scale study of the top 12 markets from Research Director Inc.
> >shows that total week listening averages 19 hours and 55 minutes - what
> >Charlie Sislen calls "a minor drop" of 3.4% given the appearance of
> >iPods and satellite radio. TSL is mostly down where you'd expect - in
> >younger demos. For both 25-54s and 36-64s it's at 21 hours a week.
> >
> >Willie...
> >
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