[BC] High School Football

[KKTY]

I will usually get a 13th month's worth of sales in the fall when we sell HS
sports.

I'm in a great situation here... Douglas is in the second largest
conference/class in Wyoming, and generally very competitive. All schools in
this class are in one-high-school towns, so everybody cheers for one team,
"their" team. Competing schools are almost all 120-180 miles apart, and in
the winter, lots of folks will stay home and listen to the game rather than
make the 2-3 hour drive on snowy roads.

High school football and boys & girls basketball is really one of the most
important things that I do.


Dennis Switzer
KKTY AM/FM
Douglas, WY

----- Original Message ----- 
From: "Douglas B. Pritchett"
Sent: Friday, February 24, 2006 6:28 AM
Subject: Re: [BC] High School Football


> I can name quite a few. In fact, Phil Alexander and I have experience
> with one station that did quite well doing HS sports. The first few
> stations I worked at full time made  50-75% of their revenue from HS and
> college sports. It just depends on the market, the management, and
> whether or not your local teams had fans and boosters who understood
> what "support" meant. No matter what market level, the art of selling
> can not be ignored.
>
> -- 
> Douglas B. Pritchett
> Fort Wayne, IN
> dpritchett1 at comcast.net
>
>
> Jerry Mathis wrote:
>
> >Having started my career at lots of small stations, I can attest that
what
> >you say is true--as far as it goes. Yes, lots of people want to HEAR the
> >games, but few people want to PAY to hear the games. I never knew of any
> >small-town station that got rich with local sports. Most of the time,
they
> >were lucky if they could break even.
> >
> >
> >
>
>
>
>
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