[BC] High School Football

[Douglas B. Pritchett]

I can name quite a few. In fact, Phil Alexander and I have experience 
with one station that did quite well doing HS sports. The first few 
stations I worked at full time made  50-75% of their revenue from HS and 
college sports. It just depends on the market, the management, and 
whether or not your local teams had fans and boosters who understood 
what "support" meant. No matter what market level, the art of selling 
can not be ignored.

-- 
Douglas B. Pritchett
Fort Wayne, IN
dpritchett1 at comcast.net


Jerry Mathis wrote:

>Having started my career at lots of small stations, I can attest that what
>you say is true--as far as it goes. Yes, lots of people want to HEAR the
>games, but few people want to PAY to hear the games. I never knew of any
>small-town station that got rich with local sports. Most of the time, they
>were lucky if they could break even.
>
>  
>