[BC] Goodbye Local Radio-pass me the Kleenex

[Bob Barnswatts]

didn't wowo also get a power reduction so someone somewhere else in a more populous area could have an increase?  Was that the same loving owners?

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On 2/26/2006 at 10:44 AM Douglas B. Pritchett wrote:

>For me, it was the early 80's. Westinghouse sold our local WOWO to Price 
>Communications made up of a bunch of Wall Street types. First thing they 
>did was go office to office and ask people what they did. Now, remember, 
>these Price people were not broadcasters. They were looking at this like 
>any other business. First they talked with the promotions director. She 
>explained what she did. They handed her her termination and final check. 
>Then next door to the traffic director. She explained what she and her 
>assistant did. (done by hand, no computers there yet). They fired her 
>assistant. Then to engineering. 3 man shop. One studio guy, 2 RF guys 
>for the 50KW directional. Fired two more. Then the sales coordinator. 
>Air staff? Kept most, but wanted to take the station off the air after 
>10pm because "no one listenes after 10pm".
>The next book the station lost nearly 40% of it audience. Sales were 
>down about the same. And they just couldn't figure it out.
>Next time out, the Price people fired the GM.
>Oh.....that'll fix it.
>Station has only now recovered.
>Gotta love it.
>
>-- 
>Douglas B. Pritchett
>Fort Wayne, IN
>dpritchett1 at comcast.net
>