[BC] Goodbye Local Radio-pass me the Kleenex

[Scott Fybush]

Douglas B. Pritchett wrote:

> In another post, my friend Mr. Fybush bemoaned the fact that WOWO runs 
> syndicated programming nights and weekends. While I understand his 
> point, I'd like to point out that many stations in WOWO's situation do 
> the same, with success. Think about it this way, when you listen nights 
> and weekends, do you hear PSA filler or local spots? I hear a lot of 
> local spots. Someone finds value in the station. And they are willing to 
> spend money to prove it.

No argument there - nor would I argue that it would make any economic 
sense in this day and age to keep running music with a live jock all 
night long, not when Fort Wayne probably has more FM stations per capita 
than any market in the country except perhaps Cape Cod in the winter. If 
I owned the station, I'd be inclined to plug in to Coast-to-Coast AM, too.

My point was simply that as long as WOWO still covers the immediate Fort 
Wayne area, which it does, nobody outside its new nighttime coverage 
range is really missing anything they can't get in two dozen other spots 
on the dial. The WOWO we fought to save is gone, and it would have been 
gone pretty quickly even if WOWO were still 50 kW at night. That's all...

s