[BC] I'net intrusive ads (WAS:WOLF-FM/ )

[WFIFeng@aol.com]

In a message dated 02/26/2006 11:14:05 PM Eastern Standard Time, 
barry at oldradio.com writes:

>          But what about listeners who want to hear no
>           commercials at all?

There is one other Christian station in CT that partially overlaps our 
coverage area. They are non-comm.

>  Perhaps they feel that
>           "you received free, you give free" ... ???

Wow... that brings back painful memories! That whacked-out pirate used to say 
something along those lines.

The only counter I can make to this, is the following Biblical reference,

1 Corinthians 9:14 "Even so hath the Lord ordained that they which preach the 
gospel should live of the gospel."

So, this means it is perfectly, Biblically correct for Ministers of the 
Gospel to earn their living by preaching it.


>           Now .. suppose you could hail a taxi
>           that charged you $25 to go downtown or one
>           with an ad screen and it was $10, which would
>           you chose?

Finances permitting? The $25 one... unless the $10 one had the ability to 
*select* what was being shown on that screen, or to turn the blooming thing off 
if it had content I felt was offensive.

>           Well, no.... if they want more music,
>           shouldn't you give it to them? 

It would be nice.

> Shouldn't you
> immediately stop most (if not all) the
> recorded talks and play music? 

If I did that, I would be summarily fired.

> That would get your ratings up, right?

Well, it might... but we do have two strikes against us: 

1) We are an AM station. 
2) We are a Daytimer

Then factor-in that music *costs us money* due to the draconican fees 
extracted by ASCAP, et. al. and the decision becomes pretty much made for you.

I host a one-hour daily music time, sign-on permitting, from 6-7am. Listeners 
actually do send funds to a local Church to support this program and keep it 
on the air. That means that listeners are willing to financially support a 
program that gives them the music they want to hear, but it's still not enough. 
The talk programming purchases the airtime, and it is the station's 
bread-and-butter. Spot sales are only a "cherry on top". The support for the music pretty 
much only covers the fees.

Willie...