[BC] I'net intrusive ads (WAS:WOLF-FM/ )

[Barry Mishkind]

At 09:33 PM 2/26/2006, WFIFeng at aol.com wrote
> >          But what about listeners who want to hear no
> >           commercials at all?
>
>There is one other Christian station in CT that partially overlaps our
>coverage area. They are non-comm.

         But perhaps the listeners want it from
         your signal. They may not be able
         to hear the other one.

>The only counter I can make to this, is the following Biblical reference,
>
>1 Corinthians 9:14 "Even so hath the Lord ordained that they which preach the
>gospel should live of the gospel."
>
>So, this means it is perfectly, Biblically correct for Ministers of the
>Gospel to earn their living by preaching it.

         You stopped short. Read on. Verses 15-18

> >           Now .. suppose you could hail a taxi
> >           that charged you $25 to go downtown or one
> >           with an ad screen and it was $10, which would
> >           you chose?
>
>Finances permitting? The $25 one... unless the $10 one had the ability to
>*select* what was being shown on that screen, or to turn the 
>blooming thing off
>if it had content I felt was offensive.

         So, if you were light on money, you would
         take the "offensive" cab, knowing???

> >           Well, no.... if they want more music,
> >           shouldn't you give it to them?
>
>It would be nice.

         It is not that far from wanting all software
         to do what you want ... without cost.

> > Shouldn't you
> > immediately stop most (if not all) the
> > recorded talks and play music?
>
>If I did that, I would be summarily fired.

         but think of all the listeners who would
         call and complain that if you were not
         rehired, they would stop listening.....

> > That would get your ratings up, right?
>
>Well, it might... but we do have two strikes against us:
>
>1) We are an AM station.
>2) We are a Daytimer
>
>Then factor-in that music *costs us money* due to the draconican fees
>extracted by ASCAP, et. al. and the decision becomes pretty much made for you.

          But if you are not running commercials,
          the ASCAP is cheap.

>I host a one-hour daily music time, sign-on permitting, from 6-7am. Listeners
>actually do send funds to a local Church to support this program and keep it
>on the air. That means that listeners are willing to financially support a
>program that gives them the music they want to hear, but it's still 
>not enough.
>The talk programming purchases the airtime, and it is the station's
>bread-and-butter. Spot sales are only a "cherry on top". The support 
>for the music pretty
>much only covers the fees.

         Sort of like the banner on the audio feed
         you were complaining about???