[BC] Why I Love Ad Agencies

[Douglas B. Pritchett]

I know those shops, too........
And don't forget the cocaine. An agency I'm acquainted with more that I 
would like to admit (passed from grandfather to father and then finally 
to son) boasted of their "client parties". While other agencies offered 
clients trips, concert tickets, perks and an occasional "cash refund" to 
the person handling a company's advertising buys, these guys took 
kickbacks to a new level. Their quarterly parties were legend. But, when 
the owner's of a company (not based here) got wind that his marketing 
person was enjoying illicit drugs and more in exchange for using the 
agency, things got dicey. Said company (publicly traded) threatend to go 
public, and after much negotiation, the agency wrote a check, and closed 
it's doors. "Son" now works for a golf course in Florida. Granddad is 
dead, and daddy works in a hardware store. The building downtown that 
bears the founder's name is about to be leveled for a new parking lot.

-- 
Douglas B. Pritchett
Fort Wayne, IN
dpritchett1 at comcast.net


Larry Fuss wrote:

>>The ad agency (usually a one guy shop run by a former radio 
>>    
>>
>sales person) tells the client he can get better reach - and he's on 
>TV at a lower cost than radio. 
>
>In my experience, the ad agency is usually run by a graphic artist and all
>the money goes into
>print - newspaper, shoppers, and throwaway birdcage liner type publications.
>Why?  Because 
>the agency can charge them a lot for putting together the ads.
>
>LF
>
>
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