[BC] Why I Love Ad Agencies

[Larry Fuss]

> The ad agency (usually a one guy shop run by a former radio 
sales person) tells the client he can get better reach - and he's on 
TV at a lower cost than radio. 

In my experience, the ad agency is usually run by a graphic artist and all
the money goes into
print - newspaper, shoppers, and throwaway birdcage liner type publications.
Why?  Because 
the agency can charge them a lot for putting together the ads.

LF