Re: [BC] nationwide study illustrates terrestrial radio’s strengths
Dana Puopolo
dpuopolo
Fri Jul 7 22:26:52 CDT 2006
So let me get this straight..
They surveyed radio listeners to see how satisfied they are with the radio
they listen to... 74% (a "C" by anyone's measure) said they liked what they
heard....
HELLO??? MC FLY???!
Why not survey people who DON'T listen to the radio and find out WHY THEY
DON'T LISTEN???!!
Or even better...survey the population at large???
That way radio might get some USEFUL information that they can use to BETTER
serve the listening public.
This is the kind of 'feel good' useless survey that wastes everyone's time..
Besides, AT BEST, radio only got a C+ ....and they got a D+ from classical
listeners...
-D
------ Original Message ------
Received: Fri, 07 Jul 2006 08:57:51 PM EDT
From: WFIFeng at aol.com
To: broadcast at radiolists.net
Subject: [BC] nationwide study illustrates terrestrial radio?s strengths
http://mercury.blogs.com/news/2006/h20newsradiosatisfaction.pdf
hear2.0?nationwide study illustrates terrestrial radio?s strengths
San Diego, June 7, 2006: Contrary to the myth that radio listeners are a
uniformly disgruntled bunch, 74% of all terrestrial radio listeners are
satisfied with what they hear on the radio, according to a new
nationwide survey from audio strategy firm hear2.0 (http://www.hear2.com).
Dashing the myth that listeners are turning away from the radio in
droves, satisfaction is generally high across both genders and all age
groups, even teens. Specifically, we see the highest satisfaction
amongst 34-44 year olds (78%) and 45-54 year olds (76%) followed closely
by teens (75%) and 18-24 year olds (74%). 25-34 year olds recorded the
lowest satisfaction with radio at 71%.
Hear2.0 Executive Vice President Harve Alan said, ?Given that some media
prognosticators claim radio is dead or dying, we were pleasantly
surprised at just how strong radio is; even with the youngest age groups.?
Radio listeners across a multitude of formats report very high
satisfaction with radio. Fans of Latin formats were the most satisfied
at 85% followed by Country fans at 83% and 82% for CHR, Urban AC, and
Gospel fans. Urban, Oldies, and Hot AC fan satisfaction followed closely
behind at about 80%.
And who is least satisfied with radio? ?Only? 71% of Hard Rock and Jazz
fans were satisfied, while Classical fans bring up the rear at 68%
satisfaction.
Said Alan, ?With only one format falling below 70% satisfaction and
despite ongoing challenges from new media the American public still
loves their terrestrial radio. This research illustrates the power of
radio to entertain, inform, and satisfy.?
hear2.0 is the new audio strategy company specializing in trend
anticipation for all audio entertainment and information media,
including radio, satellite radio, Internet radio, and more. hear2.0
knows what?s next.
This research is based on a1000 - person representative nationwide study
of persons aged 12-54.
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