[BC] nationwide study illustrates terrestrial radio’s strengths

[SteveOrdinetz]

At 11:26 PM 7/7/2006, Dana  Puopolo wrote:
>So let me get this straight..
>They surveyed radio listeners to see how satisfied they are with the radio
>they listen to...  74% (a "C" by anyone's measure) said they liked what they
>heard....
>
>HELLO??? MC FLY???!
>
>Why not survey people who DON'T listen to the radio and find out WHY THEY
>DON'T LISTEN???!!
>
>Or even better...survey the population at large???


Well, aren't we Mr. Sour Grapes today (even more than usual).  Do you EVER 
have anything positive to say about an industry from which you presumably 
earn your living?

What's the point of surveying the opinions of someone who doesn't use a 
product?  Maybe we should survey the public at at large on what they think 
of satellite radio...I'd guess the results would come back that a large 
portion of the population has never heard of, let alone heard it.  Maybe we 
should survey Earthlink users as to what they like or dislike about 
AOL.  Or give a Buick owner a customer satisfaction survey on Kias.  Not 
very useful info.

My guess is that the lion's share of the miniscule percentage of the 
population that "doesn't listen" to terrestrial radio either claims not to 
in order to be different (ie-typical message board misfit), or has such 
obscure tastes that no one could possibly please them.  I remember back in 
the early 70s a lot of co-workers of mine insisting they never listened to 
AM radio...yet they seemed to know most of the current top 40 hits which 
were at the time not played on FM.