Re: [BC] nationwide study illustrates terrestrial radio’s strengths

[Steve Newman]

I'm going to take a stab here. Maybe Dana meant to say we should survey 
those who have left radio for other media. Now that would be interesting 
material. When the opportunity arrives I try to find out why a person went 
from one station to another.

In Dana's defense, (I'm sure he doesn't need me to fend for him) what many 
consider sour grapes is not that at all. He gets upset when he sees things 
done incorrectly. The very thing I hate about research. It's not the 
surveying itself that bothers me it's HOW it's being done. In the case of 
this survey he felt it was a closed-loop survey. Well, of course you're 
going to get positive responses.

Using your example. To get the best results AOL would want to survey those 
who left them for EarthLink. Now you're getting useful information 
especially if you start seeing a pattern. I think you see where I'm going.

You're right, doing a survey with those who don't use the medium to begin 
with is just as faulty as those who do. Another closed loop research 
project.

I, too, get sour about our business because of the way I see things being 
handled and it's not just focused on research. :)

Steve Newman
Steve Walker Productions
Opp, AL  36467


----- Original Message ----- 
From: "SteveOrdinetz" <hykker at grolen.com>
To: <broadcast at radiolists.net>
Sent: Saturday, July 08, 2006 5:59 AM
Subject: Re: [BC] nationwide study illustrates terrestrial radio???s 
strengths



> Well, aren't we Mr. Sour Grapes today (even more than usual).  Do you EVER 
> have anything positive to say about an industry from which you presumably 
> earn your living?
>
> What's the point of surveying the opinions of someone who doesn't use a 
> product?  Maybe we should survey the public at at large on what they think 
> of satellite radio...I'd guess the results would come back that a large 
> portion of the population has never heard of, let alone heard it.  Maybe 
> we should survey Earthlink users as to what they like or dislike about 
> AOL.  Or give a Buick owner a customer satisfaction survey on Kias.  Not 
> very useful info.