[BC] Terrestrial Radio fights back
Sid Schweiger
sid
Sat Jul 22 07:23:20 CDT 2006
>>If you combine the ratings of the three CBS FM stations in NYC (92.3 Free FM,
Jack 101.1, and MIX 102.7) I think they together barely make the ratings that
CBS-FM had as oldies by themsleves...<<
The way I heard it, the CBS-FM format change occurred in part because the sales staff was engaged in an all-too-familiar bleat: "We can't sell it." However, the last reported annual sales figure for the station was $34 million, so they must have been selling *something.*
Even more ironic is the fact that the last wave of firings at the CBS Radio group, a week ago, included Chad Brown, CBS-FM's general manager...the one who, just over a year ago, broke the news to the air staff on less than one hour's notice that they were being let go. You don't suppose the suits blamed him for the station's sales tanking? Nah...
Sid Schweiger
IT Manager, Entercom Boston LLC
WAAF - WEEI AM/FM - WMKK - WRKO - WVEI AM/FM
20 Guest St / 3d Floor
Boston MA 02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid at wrko.com
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