[BC] Terrestrial Radio fights back

[Steve Newman]

Sid..

Am I surprised? Not at all. I was waiting for this. I don't buy the "We 
can't sell it" line. Now they really can't sell it. I'm off to Florida 
tomorrow to implement a memories format. I don't use the word "oldies". 
There's a reason for that but I won't go into it now. People want "their" 
music but they it on "their" terms and yes, you can sell it when presented 
correctly. Our test Internet streams have been showing an increase in 
listeners and I haven't even put the format in place. (just the library 
running randomly). The custom sing "era produced" jingles will be arriving 
Monday from Dallas and I'll start integrating the clocks, jingles and liners 
at that time.

Back to CBS. I hope they enjoy crow as a main course. (I worked for the 
radio division back in the 70's. As I told Willie, the experts in 
programming are gone, have migrated to satellite or are typing messages in a 
group such as this. Glad you're a part of it.

Have a nice weekend.

Steve Newman
Steve Walker Productions
Opp, AL  36467

PS: BTW, was that sales figure you reported the last one for the "Oldies" 
format?



----- Original Message ----- 
From: "Sid Schweiger" <sid at wrko.com>
To: <broadcast at radiolists.net>
Sent: Saturday, July 22, 2006 7:16 AM
Subject: Re: [BC] Terrestrial Radio fights back


>>If you combine the ratings of the three CBS FM stations in NYC (92.3 Free 
>>FM,
Jack 101.1, and MIX 102.7) I think they together barely make the ratings 
that
CBS-FM had as oldies by themsleves...<<

The way I heard it, the CBS-FM format change occurred in part because the 
sales staff was engaged in an all-too-familiar bleat:  "We can't sell it." 
However, the last reported annual sales figure for the station was $34 
million, so they must have been selling *something.*

Even more ironic is the fact that the last wave of firings at the CBS Radio 
group, a week ago, included Chad Brown, CBS-FM's general manager...the one 
who, just over a year ago, broke the news to the air staff on less than one 
hour's notice that they were being let go.  You don't suppose the suits 
blamed him for the station's sales tanking?  Nah...



Sid Schweiger
IT Manager, Entercom Boston LLC
WAAF - WEEI AM/FM - WMKK - WRKO - WVEI AM/FM
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid at wrko.com
_______________________________________________

Do you have a BDR? http://www.oldradio.com/bdr.htm


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