[BC] Another public station bites the dust

[FrankGott@aol.com]

In a message dated 6/26/2006 2:35:08 PM Eastern Daylight Time, 
jerseyspikes at gmail.com writes in reference to classical & religious formats:

<< both are formats that I personally would never listen to, and in most
 markets attract a negligible audience overall outside my personal opinion.
 
 So why waste the spectrum or the energy to transmit on it :) >>

But Bernie, not everybody likes vanilla.  The concept of having, oh, let's 
say 20 strong signals in an area is not to offer 20 varieties of top 40.  The 
intent is to offer a variety of different formats.  Let the listener choose.  

Sure, some flavor of top 40 may be the #1 station in the market.  But the 
remaining stations each have an audience.  Niche stations hovering around a 1 
share often have fervent audiences.

The #1 station may have a 10 share.  So 90% aren't listening.  Should that be 
considered a waste of spectrum?

Frank Gottlieb