[BC] Mobile streaming - who needs IBOC?

[Harold Hallikainen]

> On 6/29/06, Harold Hallikainen <harold at hallikainen.com> wrote:
>
>> For those of you that are running both on air and internet streaming,
>> what
>> are your costs per listener for distribution? On the radio side, I'd
>> include the costs of electricity, transmitter site rent (or equivalent
>> costs), transmitting equipment depreciation and maintenance, etc. For
>> the
>> internet side, I guess it's mostly bandwidth costs.
>
> For on air radio, shouldn't we also consider the cost of buying a
> license?  Major market FM "sticks" have recently sold at multiples of
> $20/person within the primary service contour.  (That's total
> residential population of all ages, not just those age 12 and over or
> AQH persons.)  So, just to play the game in a market like Los Angeles,
> you need to come up with a few hundred million in advance.
>

Good idea. Let's include that in the calculation. As a rough estimate,
assume cost of capital is 10% per year or maybe 1% per month. So, what's
it cost per AQH person to serve them for a month? What would it cost to
stream to the same number of people per month?

Just curious about the economics of all this.

Harold


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