[BC] The future of broadcasting...

[WFIFeng@aol.com]

In a message dated 09/02/2006 3:43:36 PM Eastern Daylight Time, 
mark3xy at gmail.com writes:

> You can also observe format trends by clicking the link in the upper
>  left corner.  I'm still amazed that it took less than 25 years for
>  Easy Listening to drop from FM's top format to under 0.1 % share of
>  12+ listeners.

Also interesting were the increases of listenership to some formats, like 
Spanish, Urban, and Religious. They gained, while others lost.

What *really* cased the demise of Easy Listening, though? Stations abandoning 
it, or listeners? Or was it the brain-dead yuppies in the Ad Agencies, who 
stopped buying it?

Naturally, it's going to plummet, when there are no stations carrying it, 
anymore. I would expect that in any medium-to-larger market, a single EZ station 
could prosper... if they had salespeople who actually knew how (and to whom) 
to sell the Format!

Willie...