[BC] The future of broadcasting...

[Steve Newman]

Easy Listening or Beautiful Music appealed (more or less) to my parents. For 
instance, at one time KFOG in San Francisco (I use that station because I'm 
from SF and remember the ratings) had huge numbers but like the MOYL formats 
the audiences LITERALLY died off. My generation's easy listening is Adult 
Contemporary or Classic Rock or Oldies. (fragmented amongst the three) Now, 
what has surprised me is the baby boomers seemed to have abandoned the very 
music they grew up on. This is of interest to me because I happen to like 
the music of the 50's & 60's. Now, I contend that library balance and 
execution is the reason they haven't held on but I could be very wrong on 
this one. Maybe Rich Wood could shed some light on the Beautiful Music/EZ 
Listening and Oldies from his perspective and experience.

Now, I'm NOT at all surprised at the surge in those formats you mention 
below Willie. Look at the population surge in Latinos, Blacks and the (my 
opinion) great music that is available for Contemporary Christian Stations 
AND the spiritual awakening in the country in general.

So to summarize: I do believe the Beautiful Music formats are dead. (does 
anyone remember the panic to get rid of those formats or die?) Baby Boomers 
are trying to act younger than they are. :) and I'm not surprised at the 
surge in listeners to the formats you list below.

Steve


----- Original Message ----- 
From: <WFIFeng at aol.com>
To: <broadcast at radiolists.net>
Sent: Saturday, September 02, 2006 5:34 PM
Subject: Re: [BC] The future of broadcasting...


> In a message dated 09/02/2006 3:43:36 PM Eastern Daylight Time, writes:

> Also interesting were the increases of listenership to some formats, like
> Spanish, Urban, and Religious. They gained, while others lost.
>
> What *really* cased the demise of Easy Listening, though? Stations 
> abandoning
> it, or listeners? Or was it the brain-dead yuppies in the Ad Agencies, who
> stopped buying it?
>
> Naturally, it's going to plummet, when there are no stations carrying it,
> anymore. I would expect that in any medium-to-larger market, a single EZ 
> station
> could prosper... if they had salespeople who actually knew how (and to 
> whom)
> to sell the Format!
>
> Willie...