[BC] The future of broadcasting...

[Ron Cole]

Broadcast radio has to have more content than just commercials interrupted
with an occasional music sweep that is so badly processed as to make it just
about impossible to listen to.   Computer selected music is so narrow and
poorly executed with scripted liners and 15 minutes of commercials an hour I
won't waste my time listening.

With today's technology I don't have to listen to radio get a variety of
music any more.

iPod, XM, CD Changer, Internet Streams all give me uninterrupted music but
they lack the creative spark that only a live DJ offer, if you let them do
there job?

I listen to the New & Talk station oh about 30 minutes a day for New and
Weather while I get ready to go to work.

Ron

On 9/2/06, Steve Newman <shnewman at alaweb.com> wrote:
>
>
> Easy Listening or Beautiful Music appealed (more or less) to my parents.
> For
> instance, at one time KFOG in San Francisco (I use that station because
> I'm
> from SF and remember the ratings) had huge numbers but like the MOYL
> formats
> the audiences LITERALLY died off. My generation's easy listening is Adult
> Contemporary or Classic Rock or Oldies. (fragmented amongst the three)
> Now,
> what has surprised me is the baby boomers seemed to have abandoned the
> very
> music they grew up on. This is of interest to me because I happen to like
> the music of the 50's & 60's. Now, I contend that library balance and
> execution is the reason they haven't held on but I could be very wrong on
> this one. Maybe Rich Wood could shed some light on the Beautiful Music/EZ
> Listening and Oldies from his perspective and experience.
>
> Now, I'm NOT at all surprised at the surge in those formats you mention
> below Willie. Look at the population surge in Latinos, Blacks and the (my
> opinion) great music that is available for Contemporary Christian Stations
> AND the spiritual awakening in the country in general.
>
> So to summarize: I do believe the Beautiful Music formats are dead. (does
> anyone remember the panic to get rid of those formats or die?) Baby
> Boomers
> are trying to act younger than they are. :) and I'm not surprised at the
> surge in listeners to the formats you list below.
>
> Steve
>
>
> ----- Original Message -----
> From: <WFIFeng at aol.com>
> To: <broadcast at radiolists.net>
> Sent: Saturday, September 02, 2006 5:34 PM
> Subject: Re: [BC] The future of broadcasting...
>
>
> > In a message dated 09/02/2006 3:43:36 PM Eastern Daylight Time, writes:
>
> > Also interesting were the increases of listenership to some formats,
> like
> > Spanish, Urban, and Religious. They gained, while others lost.
> >
> > What *really* cased the demise of Easy Listening, though? Stations
> > abandoning
> > it, or listeners? Or was it the brain-dead yuppies in the Ad Agencies,
> who
> > stopped buying it?
> >
> > Naturally, it's going to plummet, when there are no stations carrying
> it,
> > anymore. I would expect that in any medium-to-larger market, a single EZ
> > station
> > could prosper... if they had salespeople who actually knew how (and to
> > whom)
> > to sell the Format!
> >
> > Willie...
>
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