[BC] The future of broadcasting...

[nakayle@gmail.com]

>> My generation's easy listening is Adult
>>  Contemporary or Classic Rock or Oldies. (fragmented amongst the three)
Now,
>>  what has surprised me is the baby boomers seemed to have abandoned the
very
>>  music they grew up on. This is of interest to me because I happen to
like
>>  the music of the 50's & 60's. Now, I contend that library balance and
>>  execution is the reason they haven't held on but I could be very wrong
on
>>  this one.

>Could it possibly be total and absolute *burnout* for them, though? I
mean...
>think about it... listening to the *same* couple of hundred songs for
nearly
>*fifty years*? Time to update your iPod's playlist, ain't it, Grampa? <ggg>

This is SO TRUE!  This is what has killed the "oldies" format- endless
repetition of the same old playlist month after month, year after year.  The
PDs of these stations seem to forget that it wasn't like that back in the
era they are trying to re-create- back then there were constantly new songs
being introduced every week to keep the music new and fresh.

When I look through my Billboards' "Top-40s hits" book I see page after page
of songs- many that were big hits- that I have not heard in over thirty
years because these so-called oldies stations only play the same tired stuff
year after year that represents maybe 5% of the music from that era- and
then they wonder why people don't listen anymore?   Between redundancy,
over-commercialization, and over-processed audio, I've given up on radio-
once the joy of my life- and gone to where I can find the music I want to
hear with the natural dynamic range it should have.

 - Nat