[BC] The future of broadcasting...

[Steve Newman]

----- Original Message ----- 
From: <nakayle at gmail.com>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Sent: Saturday, September 02, 2006 8:58 PM
Subject: Re: [BC] The future of broadcasting...

I once experimented with a format when I was in Detroit back in the late 
60's. I called it the Rock Museum. It was simply 2 old to 1 new song. Top-40 
station. People loved it. Tested the format overnight and the phones rang 
off the hook. It's what I'm hearing many of the AC stations doing. I think a 
hybrid would do the trick. Have to agree with you Nat. The problem is that 
was then and this is now PLUS P.D.'s crunching down the playlist and not 
resting certain songs for awhile or flushing the rotations, if you will. 
It's a bit of both. Basically we need to do what was done in the Drake era 
of Top-40 and, as I said above, what is being done with certain AC stations.

Steve



> This is SO TRUE!  This is what has killed the "oldies" format- endless
> repetition of the same old playlist month after month, year after year. 
> The
> PDs of these stations seem to forget that it wasn't like that back in the
> era they are trying to re-create- back then there were constantly new 
> songs
> being introduced every week to keep the music new and fresh.
>
> When I look through my Billboards' "Top-40s hits" book I see page after 
> page
> of songs- many that were big hits- that I have not heard in over thirty
> years because these so-called oldies stations only play the same tired 
> stuff
> year after year that represents maybe 5% of the music from that era- and
> then they wonder why people don't listen anymore?   Between redundancy,
> over-commercialization, and over-processed audio, I've given up on radio-
> once the joy of my life- and gone to where I can find the music I want to
> hear with the natural dynamic range it should have.
>
> - Nat
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