[BC] The future of broadcasting...

[Rich Wood]

------ At 06:59 PM 9/3/2006, Barry Mishkind wrote: -------

>At 12:58 PM 9/3/2006, Robert Meuser wrote
>
>>I was speaking of sales  whores.
>
>         What a kindly way to invite
>         sales people to share with us....

I wish we had some sales people here. I keep asking where the $1.6 
billion is going to come from when there are as many as 7000 
additional stations when the IBUZ Revolution begins revolting.

I tried to get some economic opinions from the Economics Dept. at the 
University of Massachusetts but the faculty hadn't returned. There 
has to be an economic concept that covers the glutting of markets. 
They're back next week. I'll call, again, to see what the odds are 
that such a huge increase in competition can succeed without reducing 
the value of existing inventory.

I suspect stations will have to resort to selling the main and 
secondaries as packages to get the same rates the analog channel gets 
now. Stations without secondaries and AM IBUZ stations will simply 
lose much of their economic share of the market. Of course, that 
assumes the secondaries are "real" radio stations capable generating 
ratings. I seriously doubt any secondary treated as a second banana 
will be able to do that. It'll take two stations to get the same 
income we now get with one.

This all depends on there being as many IBUZ receivers in the hands 
of listeners as there are analog. We won't have to worry about this 
for a decade or so but planning for the hoped for success of IBUZ has 
to be started now.

Rich