[BC] Country Music plight in top towns

[Cornelius Gould]

This whole thing is headed where I thought it would over 10 years ago. 
The problem here is that too many radio people are suffering from "their 
grass is greener" syndrome.

All of broadcast audio media is in the same boat.  The same boat that 
broadcast TV is in.  Satellite Radio and Internet Radio are simply 
"radio's" version of Cable TV.

The "Radio Cable" is simply fragmenting the pie further and further. 
Radio should look to what TV is up to in their efforts to stay viable 
with the changing times.

My position since the dawn of satellite radio - and in particular, the 
terrestrial repeater quagmire was/is this: Instead of fighting Satellite 
Radio, radio should have found a way to get ONTO the terrestrial 
repeater system and become one of the many offerings on XM and Sirius.

There is so much bad blood between the two types of casters now that I'm 
not sure if that will ever be possible at this point.

I'm not so sure these "knee Jerk" programming reactions are going to 
help broadcast radio in the long run.  Yes, the audience for 
traditionally mass-appeal formats is shrinking, but it's shrinking for 
EVERYONE.  Just ask any TV station.  Even THEY are dealing with the 
various Non-Linear forms of programming in a proactive way (i-Pods, 
etc)! (As much as possible, anyway.)

I have to get back to things, otherwise I'd go deeper into this subject, 
but I thought I'd throw this seed for thought out there.

-Cornelius

WFIFeng at aol.com wrote:

> Ya know... I just don't get it! Why do they "blow up" these perfectly viable 
> formats ("Oldies" and "Country") with respectable numbers? What are they 
> thinking? (Or *are* they thinking?) I find it totally incomprehensible! It would 
> appear that they are in a hurry to rush over the cliff, like so many Lemmings, 
> thus sending their listeners into the waiting arms of the Satcasters... never 
> to return. For all the blather about being "worried" about them "stealing" 
> listeners from Terrestrial Radio, they sure are doing a great job of keeping those 
> listeners... *NOT!*
> 
> Willie...
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-- 


- Cornelius Gould
________________________________
"The significant problems we face cannot be solved at the same level of
thinking we were at when we created them."
- Albert Einstein (1879-1955)