[BC] Ultimate Listener Choice
Dan Kelley
djkelley at frontier.net
Tue Jan 1 10:30:41 CST 2008
> Ultimate listener choice would be a signal for each listener.
> We could do that by phoning each listener and streaming him/her a program
> of his/her choice. But is that a business plan?. I"m in business.
I don't think its that far-fetched actually.
There's more than a few streamers on the net that allow you to customize
your own stream. And broadcasters such as Citadel - using VitalStream's ad
placement technology - is able to target individual ads in a station's
stream to the age, demo and location of individual listeners to match the
advertiser's goals.
-dan in lansing
More information about the Broadcast
mailing list