[BC] "I Don't Know Anything About Programming, but ..."

[Glen Kippel]

On Jan 20, 2008 7:58 AM, Rich Wood <richwood at pobox.com> wrote:

> It would be more productive from a ratings standpoint to
> simply display the call letters and frequency or whatever positioning
> statement is in your Arbitron facilities form. Using it for titles
> and artists is painfully slow.
>
> ------------


Yes, exactly.  Maybe alternate the call letters and positioning statement.
The frequency should already be on the display.  Set your format designator,
and then anyone who knows how to search for a specific format can find you.
Especially if there are 6 country stations in your market and you are the
only one with RDS.  Then you have a captive audience.