[BC] Sales practices

[Ernie Belanger]

As the economy tightens the advertisers are selling less but need to 
spend more on advertising to get in the same amount of sales or close to 
it as they did last year.

The choice is to do business or not.

I recall that in their hey days both GE and IBM were on the 180 day 
plan.  If you wanted their business you had to accept the fact that net 
30 really meant net 180.  A lot of small suppliers would get loans for 
the local banks against the orders from GE and IBM, in order to purchase 
materials and keep their businesses open.

The sad thing is that in this economy, there is no guarantee AB will be 
solvent enough to pay their bills in 120 days. 

Dana Puopolo wrote:
> There has been some "chat" about Anheiser-Busch's new "policy" of 
> paying in 120 (or more) days.
>
> Other advertisers are *taking* discounts after negotiating spot rates.
>
> So, let me ask those of you in sales: is this Anheiser-Busch deal 
> new, or is it business as usual?
>
> And ... how do you/(can you) deal with it?
>
> thanks
>
>
>