[BC] sirius up up up

[Steve]

Talk about putting all your eggs in one basket. Stern will take the half a
billion and retire and so will the subscribers. Then again it could be a
promotional tool for their other channels. I don't see this as long-term
thinking but nobody does that anymore. P.T. Barnum was right.

Steve


> > Sirius Passes 3 Million Mark; Stern-based Sign Ups Top 50%
>
> Sirius Satellite Radio has surpassed three million subscribers, as it
hoped.
> It reported 826,000 new subscribers joined the satellite radio service
> during the fourth quarter of this year.
>
> Bridge Ratings cites Howard Stern as the reason many of the new
subscribers
> purchased the service.
>
> In interviews with customers at CE retailers, Stern was responsible for
22%
> of the sign-ups during the first week of the quarter in October. This
number
> increased steadily throughout the period, to 58 % by mid-December.