[BC] Automation Mishaps....or lazyness on the stations part?

[JYRussell@academicplanet.com]

It's all the "just don't care" thinking that lets it happen.
Even if you have a system that automatically pulls the spots as they 
expire... they're only as good as the person inputting the dates.

    and (?) double so if they've been pulled with nothing to replace them 
because you don't have anything else ready to insert that fits the ROS 
requirement... so you get :30 of dead air, or, return to net :30 early and 
hear weird ness.
Jason
----- Original Message ----- 
From: "Alan Kline" <akline at netins.net>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Sent: Wednesday, February 08, 2006 5:33 PM
Subject: Re: [BC] Automation Mishaps....or lazyness on the stations part?


> It sounds like one of two possibilities:
>
> 1) No one in a position to do anything about it is listening to the 
> station; or
> 2) Someone in such a position is listening, and just doesn't care.
>
> Either way, if I were an advertiser, I'd have to wonder if they were 
> giving my
> spots the same care and attention...
>
> ak
>
> ------ At 09:19 AM 2/8/2006 -0500, The Most Honourable Dale H. Cook 
> wrote: -------
>
>>On one local station owned by a major national chain I've heard PSAs
>>running for months after the events they mentioned had taken place.
>>When kill dates are not used properly in an automation system the
>>station can sound very bad.
>
>
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