[BC] AM on translator becomes new FM station...

[Rob Landry]

On Sat, 24 Dec 2011, Mark Humphrey wrote:

> This makes sense to some degree.  Given a choice between the two
> signals, most listeners will take the FM

One of my clients has an interesting answer to that. He has a daytime AM 
and a Class A FM (i.e. not a translator) that normally simulcast; however, 
when he runs infomercials and the like, they only run on the FM, while the 
AM runs normal programming. This allows listeners to opt out of the 
infomercials by switching to the AM.

Rob